Aerial Battles Aircraft

Movie Review Memento - 746 Words

Movie Review: Memento Once in a while, a movie turns up and gives extreme experience to viewers. Memento is one of these movies and calls a lot from the viewers. This is not a movie that nearly every audience will be able to grasp without difficulty. When one is passive while viewing this movie, he or she will end up not seeing significant parts of the story as the film is done in reverse to demonstrate the dilemma of the leading role, Leonard. The story line is imparted in a mixed-up manner, having Leonard gone through a short-term-memory lost while the audience essentially depends on him for the whole story. The film shows highly-flavored words, some combating and blood and a depressing strong experience. Characters of the story smoke, steal, drink, lie, trade drugs and kill. Leonard is in crisis of his rare case condition of amnesia which crafts the difficulty for him to bear in mind what has occurred to him in the urgent past, even though he can recollect his life previous to the accident. Leonard’s situation was a result of an attack when his wife was murdered and his mind was injured. Leonard is being provoked the whole time exclusively by his craving to locate and kill the man he supposed murdered his wife. Given that Leonard retains information that happened previous to the attack, he is going on an expedition to take revenge for the loss of his wife. To stay on the trail of wherever he is and whatever he is doing, he environs himself with mementos using his ownShow MoreRelatedThe Convention of a Thriller Film Essay1737 Words   |  7 Pagesrestored. After analysing the basics of a thriller, Im going to compare a thriller from the 1950s with a thriller from the late 1990s, using the codes and conventions of a thriller as a comparison. 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Unbenost to the gray-suits, the per-screen average for writer/director ChristopherRead MoreMen of Honor987 Words   |  4 PagesMovie Review Men of Honor Venessa Seldon Central Michigan University HDF: 110 Oppression: Roots amp; Impact 22177961 Cosby, B. and Robertson, S. (Producers) amp; Tillman, G. (Director). (2001). Men of Honor [Motion Picture]. United States of American: Twentieth Century Fox Film Corporation The movie begins by introducing Master Chief Leslie W. (Billy) Sunday (Robert DeNiro), a US Navy Diver, who has recently gone AWOL. The movie then flashes back 25 years, where an African-AmericanRead MoreEssay about Film Noirs Effect on Modern Cinema1365 Words   |  6 Pageshave not seemed like much it was indeed edgy for its time. It also allowed for a seedier side of human nature to be seen on film, and such films as L.A. Confidential (1997), The Usual Suspects (1995), and Memento (2000) [2]. One film in particular stands out as a next generation film noir, Memento where the hero (played by Guy Pierce) has a problem with his short term memory. Throughout the film he goes to great lengths to remember events, such as tattooing notes to his body in hopes that it willRead More Combining Thrilling and Killing:Use of Violence in Psychological Thrillers2779 Words   |  12 Pagesholding that gun. Maybe that gun isn’t there either. Is such a thing possible? A loud BANG is you r only answer. Now you stand up, brush the flecks of popcorn off your shirt, and leave the theatre. Tomorrow, when you tell your friends that the movie was exciting, thrilling, and heart-stopping you’ll most likely be describing one thing - violence. Never mind the unanswered questions of identity; it’s the gun that made your heart race, the blood that made your hair stand on end. Does this mean youRead MoreSummary Of And The Soul Shall Dance1343 Words   |  6 Pagesideolo.† (Corry, 1979) She simply gives you a sense of feeling without specifying it directly on stage. This play was originally written by Wakako Yamauchi who is a Nisei Asian American Female writer. The author by the name of Thomas Wolfe’s took his review of the play and wrote on the influence it had on later American writers. He states that the â€Å"tumultuous feelings in Yamauchi, allowed her to cultivate an instinctive feeling that there was something waiting, greater than was dreamt of in (her) phil osophyRead MoreI Am Ready For Success1117 Words   |  5 Pagesmake sure not only if our papers were effective but if we had managed to fulfill the prompt correctly. For instance, I wrote an essay for my senior Psychology class about a psychological movie called â€Å"Memento† and how accurate the main character portrayed anterograde amnesia. I asked several classmates to review my paper as I was not confident I had achieved the goal of the assignment. They told me I could better organize the information and be clearer on the functions of the brain that concernedRead MoreHow Bollywood Uses New Media Tools For Marketing Its Film2012 Words   |  9 PagesMedia Tools For Marketing its Movie. Nirajan Rijal Abstract In today’s world thousands of movies release each year. Every movie has its own promotional strategies. To pull audience in theatre, producers and movie distributors use innovative strategies. There is a tough competition between movies, so promotion is most important part. New media is the latest platform to market movies. Movie website, different types of blogsRead MoreMary and Max9879 Words   |  40 Pagescouch, gazing upward, having passed away peacefully earlier that morning. Seeing this, Mary returns the M typebar to Maxs typewriter and sits down next to him with her son. Looking around the apartment, Mary discovers that Max has kept many of the mementos she sent and has organized the entire ceiling into a detailed scrapbook of his friendship with Mary, composed of all of her letters from over the years, which is what he was looking at when he died. Seeing how much Max valued their friendship andRead MoreHarline Essay1963 Words   |  8 Pages Wesley Rudolph September 16, 2012 History 104 Miracles at the Jesus Oak: Book Review Section one: Miracles at the Jesus Oak is the third of Harline’s contextual biographies. The others include, A bishop’s Tale: Mathias Hovius among His Flock in seventeenth –Century Flanders and Conversions: Two Family Stories From the Reformation and Modern America. His books were adopted by the Yale Printing Press and are used widely in many Universities all across the country. Many Religious groups have

Consequences Of Plagiarism - Click to Get Sample Solution

Question: Give a definition of Plagiarism, different ways of plagiarism, Explanation of the consequences of plagiarized works in academic writing and example of Harvard referencing style. Answer: Definition of Plagiarism Plagiarism is a term which is used due to doing practices of copying or duplicating of an information in an illegal way. The main thing which is mostly affected to actualize and authenticate the owner of the content (Ithenticate.com 2016). As per other concerns, plagiarism can also happen due to stealing the idea of another person, announcing ownership of someone else's information. Plagiarism is also not limited to the copying of information it also covers area where information are replicated with the same meaning with different word uses. Different ways of plagiarism The first approach of plagiarized has happened due copying the entire information from one source another source. The second type of plagiarism is done due to switching of word fragment in a meaning full way. The third type of plagiarism is similar to word switching but instead of the word a sentence is switched in a meaningful way to represent the information. The fourth type of plagiarism is called as metaphor plagiarism which is used to generate a creative and structured information from another source. Metaphor plagiarism's author is also giving the credit to its original writer. These four types of plagiarism are defined the simple plagiarism technique whereas complex type plagiarism is also used for stealing information from another resource. Style plagiarism is a used to stealing the idea of from one author to another in a different approach of stating the same idea. Explanation of the consequences of plagiarized works in academic writing Academic areas are strongly affected by the plagiarized work. Where the plagiarism work can be hampering on students personal, professional life. Nowadays plagiarism can be detected by plagiarism detection software to find the similar source which is used for copying another author's information (Plagiarism.org - Best Practices for Ensuring Originality in Written Work 2016). Some consequences of plagiarized work which are associated with students' academic life are discussed below First of all plagiarized work can destroy a student reputation, and they will be suspended or expelled in their subject. If the allegation becomes severe, then the student not only suffered in the current situation of suspension they will also suffer in their future. The plagiarism issue will be attached to their academic background record, so if the student went to another university for admission, then their chances of entry will be narrowed. Second consequences of plagiarized work are due to submission of the false or duplicate document through plagiarism the students plagiarism index will be reported at the scholarly world. If the allegation is proved then, the written falsification will be charged. He /she can ban for academic writing. This situation can ruin their academic career in a more aggressive way. Copyright laws can evict the lawful impacts due to submitting plagiarized work. Hence they can be penalized for their action on copying or duplicating another person's work. These consequences are judged as criminal offences. Thus the student can be sentenced to jail or fine on the impact of falsification. Example of Harvard referencing style Referencing Suseela, V.J., 2016. Plagiarism: The Academic Dishonesty The Significance of Anti-plagiarism Software (Tools) in Plagiarism Detection. Pearl: A Journal of Library and Information Science, 10(1), pp.11-23. Citation (Suseela 2016) References Ithenticate.com. (2016). 6 Consequences of Plagiarism. [online] Available at: https://www.ithenticate.com/resources/6-consequences-of-plagiarism [Accessed 3 Jul. 2016]. Plagiarism.org - Best Practices for Ensuring Originality in Written Work. (2016). What is Plagiarism?. [online] Available at: https://www.plagiarism.org/plagiarism-101/what-is-plagiarism/ [Accessed 3 Jul. 2016]. Suseela, V.J., 2016. Plagiarism: The Academic Dishonesty The Significance of Anti-plagiarism Software (Tools) in Plagiarism Detection. Pearl: A Journal of Library and Information Science, 10(1), pp.11-23. Vitse, C.L. and Poland, G.A., 2012. Plagiarism, self-plagiarism, scientific misconduct, and VACCINE: Protecting the science and the public. Vaccine,30(50), pp.7131-7133.

Porters generic strategies

Introduction Porter’s generic strategies were designed to explain how firms achieve competitive advantage. Numerous industries have applied the three generic approaches, and thus illustrated that Porter’s model was accurate in explaining how firms become successful in their industries. Nonetheless, a few exceptions do exist.Advertising We will write a custom essay sample on Porter’s generic strategies specifically for you for only $16.05 $11/page Learn More Explanation of the model Firms may adopt one of three generic strategies: cost leadership, differentiation or focus. Cost leaders are organisations that sell their goods or services at the lowest price in their industries. Companies can become cost leaders by acquiring and continually investing in capital so as to create or sustain a large market share. High capital investments also create large economies of scale that allow firms to minimise unit costs of production. As a result, these businesses can pass on production savings to their consumers through low prices. They need to keep up with the latest developments in technology in order to control process-related expenses. Many cost leaders also have closely monitored overhead. They tend to reduce labour costs through commission-based pay. Others can negotiate low prices for raw materials with their suppliers. Organisations may choose cost leadership because it can protect them against powerful buyers and suppliers. Furthermore, it hampers potential entrants from entering the market because they cannot match their economies of scale. The differentiation strategy refers to provision of unique services or products to one’s clients. Some organisations may achieve differentiation through addition of certain qualities in their products. Others may simply work on brand perception while some may dwell on product design. Even the use of technology can become a source of differentiation. Companies may choose such a strategy because it allows them to enjoy high profit margins. Customers tend to be loyal to differentiated firms, so they hardly pay attention to price adjustments among competitors. Differentiation also reduces buyers’ choices hence their power over the concerned firm. In order to achieve this feat, companies need to invest heavily in research and development. They should also market their services or products effectively. In other words, they need to communicate to consumers the exceptional qualities of their products. Differentiated firms ought to have a fixed pay structure that enhances employee loyalty. Innovation and creativity are central features of this strategy. However, businesses in this category do not enjoy a large market share because the strategy focuses on exclusivity.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The last approach is called the focus strate gy. Here, a company tailors its products or services to one market group. It can select a particular market segment on the basis of its geographical location, product preference or demographic factors. In this category, organisations can either be cost-focus strategists or differentiation-focus strategists. When they select one of the latter, then they can create competitive advantage in their industry. Porter (1980) explained that firms cannot select a hybrid of the three strategies and still be successful. The generic strategies are contradictory in nature, so trying to implement more than one of them would cause firms to be stuck in the middle. For instance a company that wants to pursue both cost leadership and differentiation would need to cut down on overhead, but still invest in research and development. Achieving these two objectives simultaneously would be close to impossible. Such firms have to contend with low profits because they lack the features needed to compete with low cost competitors or differentiated organisations. They also confuse customers who cannot identify one distinct feature about them. Unless a company employs different generic strategies across very separate and distinct business units, then it would not succeed in using a hybrid model. Application of Porter’s generic strategies in various industries Companies in the hotel industry have applied Porter’s generic strategies successfully and those who have not have ended up recording immense losses (Bordean et al. 2010). In the hospitality industry, companies achieve cost leadership by offering only basic services. They focus on attracting a large market segment by keeping their rooms inexpensive. Perhaps one of the most popular strategies pursued in the hotel industry is differentiation. Companies may provide unique services such as wifi access, transportation from the airport, superior room furnishing and many more to create value. They eventually let travellers and v isitors know that their services are superior, which leads to business success. In the hospitality industry, most firms choose to pursue a differentiation focus strategy rather than a cost focus strategy because it is difficult to meet the needs of a certain market segment without some form of differentiation. Some hotels have achieved this through focus on elite clientele, married couples or Islamic clients. Bordean et al (2010) carried out an analysis of the Romanian hotel industry by administering questionnaires to 69 hotels in the country. They had 26 strategic practices that participants needed to select. These findings would then be classified as cost leadership, differentiation or focus strategies.Advertising We will write a custom essay sample on Porter’s generic strategies specifically for you for only $16.05 $11/page Learn More The researchers found that several hotels utilised the differentiation strategy through brand identification, superior staff experiences as well as provision of certain technological advantages. They also found that others used the focus strategy by offering speciality services and establishing a strong reputation of excellence in the industry. Cost leadership was not found to be a strong strategy among most hotels because clients frowned upon cost-cutting measures. In essence, these findings support Porter’s assertions concerning the unfeasibility of hybrid approaches. Various industries have different manifestations of the three generic strategies because of the inherent characteristics within them. As described earlier, the hospitability industry rarely has firms that pursue cost leadership because of the nature of demand in that sector. However, other industries may be more inclined to cost leadership than others. Alternatively, they may depict differentiation strategies in different ways from other service industries. One such case is the health service industry. Lamont et al. ( 1993) found that differentiation in hospitals occurs through use of technologically sophisticated services, expansion of the nature of services offered and provision of rare services. For instance, hospitals with cardiac catheterisation laboratories and lithotripters are differentiated through the use of technological sophistication. Hospitals with rare services include those one that provide alcoholism services, birthing rooms or burn care. Conversely, hospitals may also pursue cost leadership by cutting down on their expenses. If the total operational costs per bed and the salary adjusted for each patient is low, then one ought to classify that hospital as a low cost facility. When Lamont et al. (1993) measured the financial performance of all hospitals (total margin and net operational revenue); they found that muddling organisations were the least profitable. These were companies who neither had low cost strategies or differentiation. Experts suggest that differentiated hospital s are better suited to discontinuous environment because differentiators give customers unique service. They use new technologies or foresee customer reactions and tailor services to meet those new needs. In a dynamic environment where factors alter frequently, hospitals pursing a differentiation strategy will be better able to cope with unpredictable occurrences. Cost leaders, on the other hand, thrive in predictable environments.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A dynamic environment creates diseconomies of scale and undermines attempts at cost control or efficiency. Furthermore, if the institution’s environment changes then the institution should consider changing its generic strategy. In the healthcare industry, firms’ strategic options are not curved in stone. They can be oriented to fit their environment. However, if a hospital already has a proper organisation-environment fit, then there is not need to alter its Porter generic strategy. Torgovicky et al. (2005) also carried out a study in the healthcare industry. They collected performance data from the Israeli ambulatory health care system, and compared this with the generic strategies pursued by the different businesses. It was found that organisations that did not fall neatly into any of the three categories were not financially viable. These findings further supported the assertions made by Porter. In the airline industry, one can also find instances of the Porter gen eric strategic models across the board. Cost leaders work by offering no frills; they only provide standard services. A good example of such an airline is Britain’s Easy Jet. The company merely provides clients with a seat and leg room, and thus cuts down on costs. It then eliminates the need to charge customers for any extra features. The strategy has built a large market share for the company and this has also increased its high income streams. Differentiators in the airline industry aim at providing additional features such as a diverse and satisfying menus, strong customer service and personal television viewing. Focus strategies in the airline industry are manifested through various ways. Some may dwell on offering differentiated flights in small airports. Alternatively, others may choose to fly to local destinations and may offer their services as low costs (Peters 2008). Several consumers in the airline industry will not pay high prices for short-distance flights. Cons equently, cost leaders have taken advantage of this situation and dominated short-distance flights. Some airlines have suffered tremendously owing to poor application of the Porter generic strategies. British Airways recorded losses of approximately 300 million pounds owing to its insistence on offering frills in short distance flights. One may liken frills to differentiation generic strategies because consumers must pay more for certain in-flight perks. Conversely, short distance flights may be likened to the cost leadership strategy. Therefore, British Airways was trying to pursue two simultaneous strategies in this business unit, and failed dramatically. The company has since learnt that the two approaches should be separated in order to foster financial sustainability. Perhaps one of the most obvious depictions of Porter’s generic strategies is the basic industrial goods sector, such as steel making (Bennet Cooper 1979). It is preferable to employ cost leadership strateg ies in this sector owing to a number of reasons. First, the steel industry has minimal opportunities for differentiation. The goods being prepared are quite basic and will eventually be used to make other commodities. Therefore, organisations are only left with process manipulation as the only way of maintaining a competitive advantage. The steel making industry often relies on the use of technology in order to boost production processes; this is a symptom of cost leadership. One of the ways in which these companies have reduced production costs is through computer inventory systems, which ensure that no company resource goes to waste during manufacture. Steel makers also work hard to ensure that their purchasing, and sales management techniques are in order. This would ensure that they produce their goods at very low prices. The companies also struggle to improve economies of scale through joint ventures because the overall outcome is plain steel. Sometimes joint ventures may occur between firms within the same supply chain. In other words, vertical integration of suppliers and manufacturers often takes place in the steel industry. Companies that engage in these joint ventures aim at minimising the cost of acquiring raw materials like iron ore or steel shreds. The high capital investments in basic industries also explain why price wars are common in the industry. Since organisations invest so much in opening up their businesses, then they try as much as possible to cut down on costs. The same strategies in the steel industry are also applied in other industries such as aluminium, plastic or paper. Such organisations do not diversify their goods, so the only option available to them is the price alternative. Weaknesses of Porter’s generic model While Porter’s strategic model may have garnered wide application in a number of industries, reports also shows that some industries or organisations do not follow Porter’s recommendations to the le tter. It is possible for firms to become cost leaders through the use of differentiation. A case in point is the automobile industry. General Motors was recognised as a cost leader even during the same decade that Porter created the generic strategy model. However, consumer reports also indicate that the company’s large luxury vehicles were the preferred consumer brand between 1976 and 1982. Similarly, the organisation’s midsize compact category was also at the top of their list between 1977 and 1982 (Datta 1996). The compact and large luxury automobile was one of the most profitable car segments at the time. These findings illustrate that General Motors differentiated its product offerings despite being a cost leader. Its profitability came from its perfection of the two models and its pursuance of low prices. Some firms may pursue more than one generic strategy, albeit at a milder level with one of them. The latter assertions are supported by numerous studies; one su ch example was a research done by Chan and Wong (1999). The two authors sought to examine the relationship between the competitive strategies adopted by organisations in the banking sector and their performance. They found that companies with multi-strategy approaches were more financially successful than the ones who only chose on of Porter’s three generic strategies. Chan and Wong (1999) explained that these strategies were possible because those banks had ample resources to synergise seemingly incompatible generic strategies. The organisations achieved this feat because they had strong organisational capabilities. Most of their managers were committed to their companies and carefully analysed the relationship between business activities and the organisational system. Porter argued that firms may choose to pursue differentiation or cost leadership in order to garner success. He treats these two approaches in an equal manner and believes that they can both provide tangible r esults for companies that select them. However, some analysts have found that differentiation is a superior strategy to cost leadership. Customers and their perception of quality within a certain company make a company more competitively placed than a cost leader. This explains why many US-based firms in the electronics industry became bankrupt. They failed to innovate and paid minimal attention to the quality of their commodities. Differentiation is superior to cost leadership because it is more focused towards customer needs. These firms listen to their buyers and are keen on using technology or any other means needed to meet consumer needs. According to Porter, differentiation is not well suited to low cost. However, this statement may not always be true. Differentiation is often associated with high quality and value creation. Nonetheless, in an attempt to meet consumer demands through quality improvement, some companies may end up minimising costs, which may be passed on to con sumers through lower prices. For instance, in 1997, Toyota wanted to improve its Camry model by increasing its speed impact. However, after achieving that objective, the company found that the product had fewer parts and thus better performance (Krebs 1996). In the mobile phone industry, companies instated quality assurance procedures in order to boost mobile device performance. However, these quality processes, which were differentiation strategies, ended up reducing costs of the products. Therefore, differentiation and low costs may work hand in hand, contrary to Porter’s claims. Conclusion Porter’s generic strategies have an impact in numerous industries across the board. Most of these organisations tend to have low levels of differentiation and are relatively secure industries. However, other firms may challenge the assumptions in Porter’s model when they exist in dynamic industries such as international banking. References Bennet, R Cooper, R 1979, ‘ Beyond the marketing concept’. Business Horizons, June, p. 76-83. Bordean, O, Borza, A, Razvan, N, Catalina, M. 2010, ‘The use of Michael Porter’s generic strategies in the Romanian hotel industry’, International Journal of Trade, Economics and Finance, vol. 1 no. 2, pp. 173-177, Chan, R Wong, Y 1999, ‘Bank generic strategies: does Porter’s theory apply in an international banking centre?’, International Business Review, vol. 8 no 5, pp. 561-590. Datta, Y 1996, ‘Market segmentation: An integrated framework’, Long Range Planning, vol. 29 no. 6, pp. 797-811. Krebs, M 1996, ‘1997 Toyota Camry: Indeed, less is more’ New York Times, 26 October, p.15. Lamont, B, Marlin, D, Hoffman, J 1993, ‘Porter’s generic strategies, discontinuous environments and performance: A longitudinal study of changing strategies in the hospital industry’, Health Services Research, vol. 25 no. 5, pp.623-64. Peters, K 2 008, ‘Generis strategies: A substitute for thinking?’ The Ashridge Journal, Spring, p. 1-5 Porter, M, 1980, Competitive strategy: Techniques for analysing industries and competitors, Free Press, New York. Torgovicky, R, Goldberg, A, Shvarts, S, Bar, D, Onn, E, Levi, Y, Bardayan, Y. 2005, ‘Application of Porter’s generic strategies in ambulatory healthcare: a comparison of managerial perceptions in two Israeli sick funds’, Healthcare Management Review, vol. 30 no. 1, pp 17-23. This essay on Porter’s generic strategies was written and submitted by user Yuliana O. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Globalization and Ikea free essay sample

1. How has the globalisation of markets benefited IKEA? The globalisastion of markets has allowed IKEA to increase its market to 33 countries, catering to the many tastes and trends of stylish furniture at cost effective prices. IKEA, the home furnishing super-store has grown into a global cult brand with 230 stores in 33 countries that host 410 million shoppers a year. IKEA targets the global middle class who are looking for low-priced buy attractively designed furniture and household items. 2. How has the globalisation of production benefited IKEA?IKEA is able to keep its prices low, and seek to lower them, by finding different ways to cut costs. With a network of 1,300 suppliers in 53 countries, IKEA devotes considerable attention to finding the right manufacturer for each item. For example, IKEA used to manufacture its Klippan love seat in Sweden but soon transferred production to lower cost suppliers in Poland. As demand for the Klippan grew, IDEA then decided that is made more sense to work with suppliers in each of the company’s big markets to avoid the costs associated with shipping the product all over the world. We will write a custom essay sample on Globalization and Ikea or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Today there are five suppliers of the frames in Europe, plus three int he United States and two in China. To reduce the cost of the cotton slipcovers, IKEA has concentrated production in four core suppliers in China and Europe. The resulting efficienies from these gloabl sourcing decisions enabled IKEA to reduce the price of the Klippan by some 40% between 1999 and 2005. 3. What does the IKEA story teach you about the limits of treating the entire world as a single integrated global marketplace?IKEAs story teaches us that there are still differences between the various national markets and that they key to success is to be able to adapt and compromise to cater to the local tastes and trends. Despite its standard formula, to achieve glabl succes IKEA had to adapt its offerings to the tastes and preferences of consumers in different nations. IKEA first discovered this in the early 1990s when it entered the US. The company soon found that its European-style offerings didn’t always resonate with American consumers.Beds were measured in centimeter, not the king, queen, and twin sizes with which Americans are familiar. Sofas weren’t big enough, glasses were too samll, curtains too short, and US siz appliance didn’t fit in the kitchens. Since then, IKEA has redesigned its US offerings t appeal to American consumers, which has resulted in stronger sales. Similarly adaption occurred with the China market, including a â€Å"balcony† section since many China homes had balconies. Also, since not everyone had a car, IKEA ensured that their stores were located near public transport. 1.How has the globalization of the markets benefited IKEA? IKEA begun manufacturing its product in Sweden but to lower its costs, IKEA decided to transfer its product to Poland. But as demand for certain products grew, IKEA decided that they had to work with suppliers in each of the company’s big market to avoid shipping costs by transporting product all over the world. So now they have 5 suppliers in Europe, 3 in United States and 2 in China. What this has done for IKEA is lower their costs, and by lowering their costs, they were able to lower the prices of certain products.For example: by reducing the price of Klippan by 40 percent in a certain period of time 2. How has the globalization of production benefited IKEA? IKEA had to adapt its offerings/products to the tastes and preferences of consumers in different nations. This necessarily wasn’t a negative thing for the company. When IKEA first introduced their products to the American consumers, sales were very low due to the fact that American consumers weren’t familiar with the European styles. For example when it came to beds, the American consumers were familiar with king size, queens size or twin size beds. And not beds measured in centimeters. European sofa’s were not big enough, wardrobe drawers were not deep enough, glasses were too small and the U. S. appliances didn’t fit in the European kitchens. So IKEA redesigned its products to please the U. S consumers and all of this resulted in stronger sales. IKEA is also planning to do this in China. The store layout will look like the layout of a Chinese apartment. In China many apartments have balconies, so IKEA will have a special section for balconies. IKEA will do this so that that its offerings will be familiar and please the Chinese consumers so that it can also generate great results.So by redesigning new products IKEA could see stronger results. 3. What does the Ikea story teach you about the limits of treating the entire world as a single integrated global marketplace? That IKEA went from having Europeans styles of offerings to also having American styles and Asian styles. So they went from having one certain style and developed this into many more so they can please all kinds of consumers from all over the world. That is what is meant with a single integrated global marketplace. So they integrated they products.

Seedfolks Reflection Essay Example

Seedfolks Reflection Essay Example Seedfolks Reflection Paper Seedfolks Reflection Paper ENG 1301-50047 30 October 2011 Reflection ESSAY Young and dumb â€Å"There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle. † ? Albert Einstein; a quote that really hit home when thinking back on â€Å"Maricela† a story from the novel Seedfolks by Paul Fleishman. Maricela’s outlook on life went from being negative to positive, although it took time for her to realize the bigger picture her tone took a drastic turn from being suicidal and irrational to honored, during her pregnancy. In the beginning of Maricela’s story she is very selfish and regretful for being only six-teen years old and pregnant, she is worried she will no longer live a normal teenage life which consist of dating and going to parties. Later in her story she comes to her sense’s and starts to realize the bigger picture, after meeting an instructor from a teenage pregnancy program her high school offers ,that helps her become optimistic and understand the true meaning of having a baby. The story of Maricela is of a girl who is going through a difficult time in her life as a teenager, not only is she a pregnant six-teen year old girl which is looked down upon by many but she Is also Mexican. In Maricelas eyes being Mexican is a hard thing to be proud of in her neighborhood, as stated in the text â€Å"I’m a Mexican, pregnant sixteen-year-old. So shoot me and get it over with. I wouldn’t actually care if you did. In a way I’m already dead† (pg. 67). Such harsh words to come from a mother to be, the baby is nothing but a burden to her, it’s almost as if she feels the baby is taking her life away as if she is â€Å"dead already†. Maricela is regretful and pessimistic because she can no longer live the life she lived before the baby was a reality, she narrates, â€Å"I used to be really, really hot. Because of the baby I’m as fat as a wrestler, I dropped out, I’ve been to exactly zero parties, and I’ve been asked out exactly zero times†¦Ã¢â‚¬  (pg. 67). Obviously through her text she states that dating boys and going to parties is her priority, not focusing on the fact she is pregnant. Later, Maricela joins a pregnancy program her high school offers that helps teenage girls understand and helps them with they’re day to day needs, like rides to the doctor and help with GED assistance. For example, she states, â€Å"Three of us from high school got into a program for pregnant teens. They give you rides to the doctor and help with getting your G. E. D. at home† (pg. 67). During the time she’s attending the assistance program, she starts to deal with the fact that she is pregnant, although she is not yet accepting she is taking the proper steps with seeking the assistance. While attending the program, Penny the instructor had come across the community garden. With the garden Penny had the idea to get the three pregnant teenagers involved to help them better understand life. As said, â€Å"Except that Penny, the woman we see, saw the community garden and got the program its own spot, to give us practice taking care of something and to let us witness â€Å"the miracle of life. †Ã¢â‚¬ (pg. 67 -68) Although Maricela didn’t understand or appreciate the garden she still happen to meet a African -American lady by the name of Leona, a lady in which Maricela found comfort in. Maricela was able to talk to Leona because she understood that Maricela did not want to be pregnant. For example, she narrates, â€Å"She knew I didn’t want to be pregnant. I could talk to her about it. †(pg. 71) Finally, in the end Maricela had grown to understand the true meaning of life and being pregnant is bigger than her life its self, bigger than dating and partying. Therefore her outlook on life had made a complete turnaround, from regretful and negative to being honored and positive. She was now finally proud to be mothering a new life to this world, and realizes life never stops, it’s an ongoing cycle. As said in the text,†An old man near us was slowly picking cucumbers, like nothing had happned. † Whole city shuts down, but the garden just keeps going. † Leona said. †(pg. 72) In Paul Fleischman’s novel Seedfolks, a story of a teenage girl by the name of Maricela, overcomes adversity and changes her thought process from negative to positive. She relizes she is apart of a bigger meaning, she is apart of the cycle of life.

Conference and Banqueting Management Assignment Example | Topics and Well Written Essays - 750 words - 2

Conference and Banqueting Management - Assignment Example In the era of globalization, conference industry is regarded as the significant and vital. This is mainly due to the fact that it can help to bridge the gap modification of numerous industries from one nation to another. Example of the pivotal conference is World Expo. This conference is considered as the large scale worldwide international expo. Banquet industry is basically served as the purpose for large feast or meal. It is completed by the introduction of main course and ending with deserts. The purpose of the fest or meal can be for celebration, charitable occasion and honour of someone or can be ceremony. It has been estimated that in the UK more than 1.8 million people are being employed in the hospitality industry. This reveals the scope of conference and banquet industry which is crucial for any country. In the year 2006, it has found out that in UK more than 1.37 million conferences are held (Galal, 2008, p.72). According to one of the catering company Sodexo Prestige, it is determined that banqueting and conference sector has enjoyed a sustainable growth over the period of time which is regarded as resurgent. This is also defined as the scope of banquet and conference industry as it can help to maintain economic growth and sustainability in UK. Banquet industry was previously regarded as only food and beverage event. But eventually it has evolved from personalized catering business for any occasion in to full throttle event management industry. The scope of banquet industry is enormous as it is worth of about 500 billion dollars globally (Sernovitz, 2012, p.32). Due to the mature growth of banquet industry, it enabled catering companies to achieve some additional services which can be increase in revenue per contract or can be increase in royal customer base. Banquet in the older days were lot more different than of modern perception. In the 16th century, after dinner guests used to drink wine. But during the 17th century, after dinner